Inerva Software new appointments

In response to the booming growth in the Australian aged care industry, Inerva announces the recent appointment of two senior managers to their sales and marketing team.

David Loiterton, newly appointed general manager - sales, has over 25-years’ experience in the aged care and medical industry in Australia, Asia Pacific and Europe. Formally of Healthmetrics and current Executive Director of Kalesea, (consultants to the health industry), David has seized this opportunity to help position Inerva as market leaders in a rapidly developing industry.

“We will be aggressively approaching all areas of the market in residential, home and community care.  Because of its full-integration Inerva is ideal for all sized organisations. We are particularly strong in applying the very latest technology to the complex environment of aged care business and finance governance.  Together with a dedicated training and support team that operates from inside the business, there is no other system on the market today that can offer what Inerva can,” said David.

Carolyn Frichot, Inerva marketing and communications manager, has over 25-years’ experience in marketing and brand development and has worked as a marketing consultant both in Tasmania and interstate across all areas of government, corporate, not-for-profit and community enterprises.  Carolyn has particular skills in strategic planning and digital marketing.

“I’m very excited about this new role.  Inerva is very good at delivering on-line assets that provide solutions for the aged care industry and I will be focussing on how our digital marketing and communications assets can complement and enhance our business solutions.  Being based in Tasmania, Inerva is perfectly poised to take advantage of the benefits of NBN which will provide us with a competitive edge on a national scale,” Carolyn said.